• Artist Management 101

    $1,498.00
    With the complexities of maneuvering a career through a fast-changing digitally-driven era; Mathew Knowles MBA Ph.D., as the founder of Music World Entertainment, brings decades of depth on the subject of Artist Management. From his renowned work with Destiny’s Child to the solo careers of each of its members; he has developed acclaimed strategies. Having served as executive producer for more than 100 award-winning, platinum and gold albums including pop, R&B, gospel, dance, and country; he now teaches the mechanics of managing any artist in any genre. With his history of record sales exceeding 450 million worldwide, and working with some of the biggest names in music; offers an unparalleled, one-of-its-kind approach to aiming an artist’s trajectory.
  • Basic Business Management – Boot Camp for Business Owners

    $90.00
    Ideal for any sector of the music industry, this business boot camp includes sessions on inventory management, human resources, finance and accounting, marketing, sales, and even using social networking.
  • Beyoncé, Her music, Her Entrepreneurship.

    $1,498.00
    From her films to her business ventures, Mathew Knowles MBA, Ph.D. delivers a comprehensive underpinning of Beyoncé’s basic entrepreneurial principles that define her career. In this weekly, interactive, two-hour Zoom lesson students get an opportunity for an in-depth Q&A and a chance to interface in class with others taking in the course. From House of Dereon to her current enterprises, get an insider’s education on the takeaways of examining a successful career’s template; focusing around one named by Billboard as the most prominent artist of the era.
  • Building a Consulting Business

    $90.00
    Business consulting is one of the fastest growing industries around the world, and continues to make a huge impact on the entertainment industry. The Knowles Institute is thrilled to offer this comprehensive program that covers everything from developing a business plan to the nuts and bolts of a consulting business (such as rate sheets, contracts, networking skills, and sales and marketing strategies). Students will leave the course with a head start on building their business, and making their personal, professional impact on the entertainment industry.
  • Building an Online Business

    $90.00
    There's no question that more businesses are joining the Internet every day.  In the world of music and entertainment, the internet is so heavily relied on for communication, content, discovery, and even more. For this reason, The Knowles Institute is pleased to offer you Building an Online Business. This course will walk students through the process of planning and launching their own online business, and be a force to be reckoned with in the entertainment industry.
  • Communications for Small Businesses

    $90.00
    Often times in the entertainment industry, professionals are thrust into a situation where they must become competent in a diverse range of skills. Among these, of the upmost importance, is business communications skills. The Communications for Small Businesses course offered through The Knowles Institute covers everything that small business owners need to know about getting their message out there. Additionally, it prepares future business owners with the skills necessary to hit the ground running and be an industry leader in strategic communications.
  • E-Commerce Management

    $90.00
    E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from.
  • Entrepreneurship 101: Characteristics often attributed to an Entrepreneur

    $1,498.00
    As written in his book, The DNA of Achievers: 10 Traits of Highly Successful Professionals, Dr. Knowles’ takes learners into the depths of what builds true entrepreneurial leaders in their field. He deftly provides 21 Essential Steps for starting a business. Including how to develop a business plan, establishing a budget, getting startup financing, and even selecting a business structure. Including the defining the answers to the who, the what, and the why behind such need-to-knows as Who is my customer?’ What is my product? and Why should anyone purchase from me?
  • Entrepreneurship 101: Characteristics often attributed to an Entrepreneur

    $90.00
    In this course, you will explore the four pillars of self-leadership: knowing who you are, knowing what you do, knowing what you need to learn, and using what you know. As written in his book, The DNA of Achievers: 10 Traits of Highly Successful Professionals, Dr. Knowles’ knowledge and experience is unmatched; and he is thrilled to share it all with you in this course.
  • Global Business Strategies

    $90.00
    As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This is imperative in the world of entertainment. As with any endeavor, research and planning are essential pieces of a growth strategy. This course will help students obtain skills that they need to make their global business a success. The course takes students through all the aspects of a global business, including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development
  • Intrapreneurship

    $90.00
    The entertainment and music industry continues to benefit from intrapreneurs and their innovative ideas. The Knowles Institute wants to give students a firm grasp on intrapreneurship and ways to embrace the process in their organizations with through this inventive course. At the end of this course, you will understand the importance of intrapreneurship, know how to identify intrapreneurs and assess their strengths, how to develop and gain support for ideas, and much more
  • Kickstart Your Business with Crowedsourcing

    $90.00
    Smart entrepreneurs and entertainment industry professionals are doing more with less using crowdsourcing. This course covers all the essentials of the major types of crowdsourcing: microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding. Students will learn about each type of crowdsourcing as well as the general crowdsourcing process, the most popular crowdsourcing platforms, and ways to engage the crowd.
  • Marketing for Small Business

    $90.00
    Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. This course includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.
  • Writing a Business Plan

    $90.00
    This comprehensive business plan writing course is ideal for business owners with little to no business plan writing experience, and for business owners looking to grow their business. When participants complete the courseware program, they will have everything they need to write a compelling, complete, business plan that they can confidently use to support their business growth. With our training materials and your guidance, they'll learn everything they need, including how to describe their USP, perform research, examine the marketplace, create a marketing plan, develop financial projections, and present a compelling, living business plan package.