• Artist Management 101

    With the complexities of maneuvering a career through a fast-changing digitally-driven era; Mathew Knowles MBA Ph.D., as the founder of Music World Entertainment, brings decades of depth on the subject of Artist Management. From his renowned work with Destiny’s Child to the solo careers of each of its members; he has developed acclaimed strategies. Having served as executive producer for more than 100 award-winning, platinum and gold albums including pop, R&B, gospel, dance, and country; he now teaches the mechanics of managing any artist in any genre. With his history of record sales exceeding 450 million worldwide, and working with some of the biggest names in music; offers an unparalleled, one-of-its-kind approach to aiming an artist’s trajectory.
  • Building a Consulting Business

    Business consulting is one of the fastest growing industries around the world, and continues to make a huge impact on the entertainment industry. The Knowles Institute is thrilled to offer this comprehensive program that covers everything from developing a business plan to the nuts and bolts of a consulting business (such as rate sheets, contracts, networking skills, and sales and marketing strategies). Students will leave the course with a head start on building their business, and making their personal, professional impact on the entertainment industry.
  • Building an Online Business

    There's no question that more businesses are joining the Internet every day.  In the world of music and entertainment, the internet is so heavily relied on for communication, content, discovery, and even more. For this reason, The Knowles Institute is pleased to offer you Building an Online Business. This course will walk students through the process of planning and launching their own online business, and be a force to be reckoned with in the entertainment industry.
  • Communications for Small Businesses

    Often times in the entertainment industry, professionals are thrust into a situation where they must become competent in a diverse range of skills. Among these, of the upmost importance, is business communications skills. The Communications for Small Businesses course offered through The Knowles Institute covers everything that small business owners need to know about getting their message out there. Additionally, it prepares future business owners with the skills necessary to hit the ground running and be an industry leader in strategic communications.
  • E-Commerce Management

    E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from.
  • Global Business Strategies

    As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This is imperative in the world of entertainment. As with any endeavor, research and planning are essential pieces of a growth strategy. This course will help students obtain skills that they need to make their global business a success. The course takes students through all the aspects of a global business, including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development
  • Marketing for Small Business

    Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. This course includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.