Building an Online Business



There’s no question that more businesses are joining the Internet every day.  In the world of music and entertainment, the internet is so heavily relied on for communication, content, discovery, and even more. For this reason, The Knowles Institute is pleased to offer you Building an Online Business. This course will walk students through the process of planning and launching their own online business, and be a force to be reckoned with in the entertainment industry.

Consumer and market analysis, implementing a plan, and analyzing distribution channels. These are just some of the steps students will learn in this course designed to help each student excel in operating an online business. From determining pricing to marketing strategies, Dr. Knowles understands the steps needed to not just get your online business of the ground, but to make it sustainable.

Within this course, you will learn about the online marketplace, and take part in case studies related to industry leaders such as Amazon and eBay. Additionally, Dr. Knowles will teach you about analyzing distribution channels, creating a marketing plan, implementing set plan, and evaluating your own work.


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