Communications for Small Businesses
$90.00
Often times in the entertainment industry, professionals are thrust into a situation where they must become competent in a diverse range of skills. Among these, of the upmost importance, is business communications skills.
The Communications for Small Businesses course offered through The Knowles Institute covers everything that small business owners need to know about getting their message out there. Additionally, it prepares future business owners with the skills necessary to hit the ground running and be an industry leader in strategic communications.
What do you want your audience to remember from your 20-30 second sales pitch? If you’re wise, you want to increases awareness of your business, introduce the product, and enhance your profile as an expert. Within this course, Dr. Knowles will teach you the steps needed to design a winning sales pitch that hits all the markets. Additionally, you will learn the importance of choosing the right fonts and letterhead, how to create a catchy headline, why consistency is key, and how to use photos to enhance your story. Dr. Knowles’ journey to being an industry powerhouse came with many key lessons on how to communicate strategically and effectively, and he is thrilled to pull from real life examples within this course and help students excel.
You may also like…
-
Kickstart Your Business with Crowedsourcing
$90.00Smart entrepreneurs and entertainment industry professionals are doing more with less using crowdsourcing. This course covers all the essentials of the major types of crowdsourcing: microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding. Students will learn about each type of crowdsourcing as well as the general crowdsourcing process, the most popular crowdsourcing platforms, and ways to engage the crowd. -
E-Commerce Management
$90.00E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from.
Related Products
-
Building an Online Business
$90.00There's no question that more businesses are joining the Internet every day. In the world of music and entertainment, the internet is so heavily relied on for communication, content, discovery, and even more. For this reason, The Knowles Institute is pleased to offer you Building an Online Business. This course will walk students through the process of planning and launching their own online business, and be a force to be reckoned with in the entertainment industry. -
Artist Management 101
$1,498.00With the complexities of maneuvering a career through a fast-changing digitally-driven era; Mathew Knowles MBA Ph.D., as the founder of Music World Entertainment, brings decades of depth on the subject of Artist Management. From his renowned work with Destiny’s Child to the solo careers of each of its members; he has developed acclaimed strategies. Having served as executive producer for more than 100 award-winning, platinum and gold albums including pop, R&B, gospel, dance, and country; he now teaches the mechanics of managing any artist in any genre. With his history of record sales exceeding 450 million worldwide, and working with some of the biggest names in music; offers an unparalleled, one-of-its-kind approach to aiming an artist’s trajectory. -
Global Business Strategies
$90.00As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This is imperative in the world of entertainment. As with any endeavor, research and planning are essential pieces of a growth strategy. This course will help students obtain skills that they need to make their global business a success. The course takes students through all the aspects of a global business, including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development -
E-Commerce Management
$90.00E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from.
Reviews
There are no reviews yet.