E-Commerce Management



E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later.

During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from.

When designing an e-commerce site, Dr. Knowles understands the importance of achieving your goal as quickly and efficiently as possible. This is why he is thrilled to offer this course on E-Commerece Management designed to introduce students to the do’s and don’t’s to ensuring your visitors get a clear indication of what you want them to do right from the home page of your site.

Within this course, students will study the strategy behind a call to action, using dynamic pages, leveraging user-generated content, using responsive web design, and the six models of business. Additionally, Dr. Knowles will share his knowledge of overall site organization and goal setting.



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