Entrepreneurship 101: Characteristics often attributed to an Entrepreneur


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As written in his book, The DNA of Achievers: 10 Traits of Highly Successful Professionals, Dr. Knowles’ takes learners into the depths of what builds true entrepreneurial leaders in their field. He deftly provides 21 Essential Steps for starting a business. Including how to develop a business plan, establishing a budget, getting startup financing, and even selecting a business structure. Including the defining the answers to the who, the what, and the why behind such need-to-knows as Who is my customer?’ What is my product? and Why should anyone purchase from me?

Are you looking for a successful business idea? Dr. Knowles knows the questions you should be asking yourself. What are you good at? What can you make money at? What problems exist? Not only will you begin to look at your ideas with these questions in mind, but you will learn the strategy behind each.

Additionally, Dr. Knowles will introduce you to creating pitch decks and structuring yours to be a comprehensive visual version of your marketing plan.

This course will introduce you to funding options for your idea, getting off the ground, launching your idea and evaluating key benchmarks.



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