Marketing for Small Business
$90.00
Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. This course includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.
Product, price, please, promotion and packaging: otherwise known as the five p’s of a marketing plan. Dr. Knowles has become an expert on each of these pillars and has the accomplishments to prove it. In this course, students will explore the world of strategic marketing and learn what needs to be done to market your small business (and yourself) effectively.
Creating a marketing budget, marketing yourself, marketing terms and advertising will each be examined, and related back to the international entertainment industry.
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Global Business Strategies
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E-Commerce Management
$90.00E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from. -
Basic Business Management – Boot Camp for Business Owners
$90.00Ideal for any sector of the music industry, this business boot camp includes sessions on inventory management, human resources, finance and accounting, marketing, sales, and even using social networking.
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