Marketing for Small Business
$90.00
Marketing for small businesses means understanding your environment, consumers, and how a small company can position themselves even in the most competitive marketplaces. This course includes step-by-step lessons on understanding the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. The resources in this course give small business owners, entrepreneurs, and start-ups with everything they need to set up a marketing plan.
Product, price, please, promotion and packaging: otherwise known as the five p’s of a marketing plan. Dr. Knowles has become an expert on each of these pillars and has the accomplishments to prove it. In this course, students will explore the world of strategic marketing and learn what needs to be done to market your small business (and yourself) effectively.
Creating a marketing budget, marketing yourself, marketing terms and advertising will each be examined, and related back to the international entertainment industry.
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Building an Online Business
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E-Commerce Management
$90.00E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from. -
Global Business Strategies
$90.00As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This is imperative in the world of entertainment. As with any endeavor, research and planning are essential pieces of a growth strategy. This course will help students obtain skills that they need to make their global business a success. The course takes students through all the aspects of a global business, including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development -
Communications for Small Businesses
$90.00Often times in the entertainment industry, professionals are thrust into a situation where they must become competent in a diverse range of skills. Among these, of the upmost importance, is business communications skills. The Communications for Small Businesses course offered through The Knowles Institute covers everything that small business owners need to know about getting their message out there. Additionally, it prepares future business owners with the skills necessary to hit the ground running and be an industry leader in strategic communications.
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